Meghan Markle’s entry into the homeware market with her lifestyle brand, American Riviera Orchard, has sparked significant buzz.
Insiders reveal Meghan is seeking endorsement from King Charles.
This move has ignited talks of potential rivalry within the royal family, given that King Charles’ Highgrove residence also offers premium organic products.
Are the Royals entering a market showdown?
Meghan’s New Venture Sparks Talk Of Royal Rivalry
Meghan Markle is all set to step into homeware sales, featuring bespoke jams and dog treats. Rumours suggest she hopes to secure King Charles’ endorsement for her lifestyle brand, American Riviera Orchard. An insider from OK!
The magazine revealed that Meghan is actively seeking support from notable figures.
Although Princess Eugenie and Princess Beatrice are already on her radar, the Duchess of Sussex aims to win King Charles’ approval.
Amid talk of potential rivalry, tensions seem trivial given their shared history in marketing similar home and gift items. King Charles’ own Highgrove estate offers luxurious organic treats.
However, BBC Royal correspondent Jennie Bond dismissed suggestions, stating, “I absolutely refuse to buy into suggestions of a petty rivalry between Meghan’s products and the release of new products from the Highgrove estate.” She explained Highgrove has consistently introduced new items over the years.
While marketing strategies may have evolved, she noted that the estate has always promoted organic produce from its farms and gardens.
Bond expressed scepticism that Charles or his marketing team would intentionally compete with or undermine Meghan and her team.
She emphasised that such behaviour would be beneath him, as it could potentially exacerbate the situation rather than improve it. However, this new business indeed excites Royal observers.
Instead of the anticipated “tell-all” book, American Riviera Orchard brings a sense of relief. It’s seen as a refreshing departure from expectations and a new chapter.
Meghan Declares Herself As An Independent Businesswoman
Additionally, Emma Clifton, a journalist at Australian Women’s Weekly, indicated that the shift towards a more domestic-focused enterprise might be viewed positively by the Royals.
According to Celebrity PR guru Waylon Tate, Meghan’s approach to branding her new venture appears distinct.
Tate observed that despite maintaining secrecy around the brand, everything associated with it distinctly bears Meghan’s imprint. He noted the absence of Harry in the branding, which is particularly evident on Instagram. The PR guru stated, “It’s not Meghan and Harry – it’s by Meghan.”
He characterised this as Meghan’s declaration of independence as a shrewd businesswoman, presenting her family on her own terms. Will she get King Charles’s approval? Will Meghan be able to able to establish her brand in the market? Or will it turn out to be a disappointment? Only time will tell!
