Rihanna’s gearing up for the launch of her new haircare line while rocking her most natural look yet.

On Sunday, June 9, the singer, mom and beauty mogul, 36, ditched the wigs and stepped out in New York City with her short, natural curls.

Marking a departure from the golden blonde waves and bangs she debuted in April and the long braids she wore on June 6, the “Lift Me Up” singer’s shorter hairstyle was still dyed her signature caramel shade.

Rihanna paired her ‘do with black pants and a fur coat layered over a tank top with a neckline low enough to reveal her lace bra underneath. She accessorized with layered necklaces, hoop earrings, sunglasses and a Louis Vuitton graffiti bag.

Fenty Hair will officially launch on June 13 and is marketed as a “flexible line of products” made for strengthening and repairing all hair types.

According to the brand’s Instagram page, which has already racked up over 150K followers, the products will be formulated with a “Replicore-5” proprietary complex clinically tested to repair, strengthen, hydrate, smooth and protect hair while also conditioning the scalp.