Rihanna and A$AP Rocky hugged as they left her Fenty x Puma launch party in Los Angeles on Monday night.
The singer, 35, was supported by her rapper partner, also 35, as she celebrated her Fenty collaboration with Puma for their £120 Creeper Phatty trainer.
The couple packed on the PDA as they shared a sweet embrace outside NeueHouse Hollywood.
A$AP Rocky had a drink in hand as he pulled Rihanna in for a tender moment in front of a crowd of fans.
The couple looked like they were having a blast with the fashion designer decked out in a fluffy purple coat to match her new trainers, while A$AP opted for a baby bleu shirt and grey tie.
The launch was a poignant moment for Rihanna after the birth of her son in August.
The mother-of-two teamed the statement outerwear with a white tank top that had a laced-trimmed neckline.
She added a pair of faded baggy jeans to her look, and embellished them with a multicolour stone chain worn on her hip.
Rihanna, full name Robyn Rihanna Fenty, cruised the red carpet solo before meeting up with her partner A$AP inside.
Known for her eccentric style, she was decked out in colourful, glitzy jewelry that boasted stones of various shades.
Rihanna’s business relationship with Puma began in 2014 when she became the brand’s global ambassador and creative director its Women’s division.
The partnership produced the Creeper sneaker in September 2015.
Rihanna later showcased her first full collection of Fenty x Puma at New York Fashion Week in February 2016.
When promoting her fall/winter 2017 collection, she said in a press release per Complex: ‘When I was in school, it was always my dream to be able to dress up in whatever I wanted.
‘In Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these “back to school” inspired looks.’
Celebrities and influencers came out in droves to support the style icon for her latest achievement.
Rihanna took to Instagram back in September to announce the relaunch of her Avanti collection with Fenty X Puma.
The Umbrella singer captioned her post: ‘we are back…reintroducing the Avanti,’ and added a soccer ball emoji.
The shoes come in a range of sizes for men, women and children.
‘This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,’ the billionaire businesswoman told Vogue.
‘We had to extend the line to kids so the whole family can be a part of this,’ she elaborated to Footwear News.
The Pon de Replay hitmaker’s Avanti sneaker is a hybrid between the King football boot made famous by soccer icon Pelé in 1968 and the brand’s Easy Rider running shoe.